The Alpha Logo
The iconic symbol of our brand.
Our primary logo
The big red question mark
The tilted red Alpha question mark is the most recognisable symbol of our brand. To help increase brand recognition and achieve consistency, the primary logo should be used wherever possible.
Our primary logo
Our primary logo is Alpha brand red and the text is our primary brand font, ITC Avant Garde.
Minimum size of logo
To ensure legibility, the minimum font size of the Alpha text within the logo is 6pt.
Minimum space around logo
Leave space around the logo, at least the equivalent to the diameter of the dot.
Our secondary logos
Alternative Colours
To preserve brand recognition, do not use secondary logos on guest-facing communication. Use secondary logos for church leader or donor-facing communication only. Please use sparingly and only if necessary.
White version
Black version
Grey version
Restrictions
Please do not
In previous iterations of the Alpha brand, the logo font and colour shade has been flexible. However, please now only use the primary and secondary versions of the logo, and do not adjust the font, colour, shape, or angle of the logo.
Do not edit logo colour
The Alpha logo is one single colour, not multi-colour or patterned. Do not remove the word Alpha from the dot. Please request permissions if translation is required.
Do not edit logo text
The Alpha logo does not join with other words to create a sub-logo. Do not remove the word Alpha from the dot or add words. Request permissions if translation is required.
Do not edit logo shape
Do not rotate the logo or edit its proportions in any way. The Alpha logo is not the official logo if it does not follow guidelines on size and angle.
©
Alpha Trade Mark Legal Notice
Alpha International is the proprietor of the tilted Alpha question mark primary logo and secondary logos described in The Alpha Logo page of these online Brand Guidelines (‘Alpha Trade Mark’) and of the copyright in the Alpha Trade Mark. The Alpha Trade Mark may only be downloaded, stored, reproduced, used and/or otherwise exploited with the specific prior written permission of Alpha International, whether granted pursuant to a contract entered into with Alpha International or otherwise.
Let’s take it offline.
Download PNG images of our primary and secondary Alpha logos so you can access them anywhere.