Event branding
We host diverse events around the globe, all under the Alpha brand.
While each Alpha event is distinct, it’s important they all retain the look and feel of our brand. These guidelines are split into three types of event:
01 Explore
Events designed for leaders to learn what Alpha is and/or how to start running a course.
02 Experience
Events designed to further train churches and leaders already running Alpha.
03 Extend
Events designed to encourage and train key Alpha churches to develop relationships and train other churches.
01
Explore
Events designed for leaders to learn what Alpha is and/or how to start running a course.
Colours
Light and airy, the primary colour used is white. This allows the primary red logo to dominate, increasing brand recognition with the Explore audience. The secondary colour is red to match the logo, with greys used sparingly.
Concept
Explore events are all about profiling the different elements of Alpha. For this reason the concept features multiple individual dots. This demonstrates the flexibility of Alpha and echoes the branded dot in our logo.
Examples
We want Alpha to feel accessible and exciting for the Explore audience. Multiple red dots can be used flexibly, in any formation and size. Keep a white background where possible and use the red logo in every piece of creative.
02
Experience
Events designed to further train churches and leaders already running Alpha.
Colours
The Experience palette is bold, leading with the Alpha red as its statement colour. Our audience is familiar with our primary brand logo and using the red as a background enables us to utilise secondary logos.
Concept
Experience events are an opportunity to gather. The use of a solid circle in the branding concept helps demonstrate the unity that Alpha promotes and the uniformity of experience that training events enable.
Examples
Making use of bold font weighting and tints of black, Experience event branding is more striking than Explore branding, feeling recognisable through the use of colour. Please use a logo on all creative assets.
03
Extend
Events designed to encourage and train key Alpha churches to develop relationships and train other churches.
Colours
Leading with a heavy monochrome, the Extend palette has an established feel. The audience is very familiar with Alpha and is already committed, that’s why Extend is the least overtly branded category.
Concept
Extend is all about encouraging churches to inspire others in their area and network. The visual of extending circles communicates widening reach and a ripple effect of growth and impact.
Examples
Event branding for Extend has the potential to feel sophisticated and mature. The darker palette communicates reliability. This scheme is ideal for donor facing events. Please use a logo on all assets.
Naming your event
If the style and purpose of your event matches one of these descriptions, please consider using the corresponding name as its official title.
Explore events
Explore Alpha
Short vision events designed to get church leaders interested in Alpha. These events briefly explore the why, what, and how of Alpha.
Experience Alpha
Strategically targeted events for senior church leaders that showcase the experience of session in action, the culture of Alpha, and its impact.
Experience events
Run Alpha
Events that outline the basics of how to run a course in practise. For church leaders and course administrators.
Grow Alpha
Events for church leaders who have good experience of running Alpha, and want to grow its impact in their church.
Extend events
Alpha Collective
Gatherings of church leaders currently running Alpha to a high standard. Designed to develop new Hub Churches who can influence those in their area and network.